One of Auckland’s most iconic restaurants has been reinvented with a brand-new fit out and dining experience to meet the evolving tastes of the city.
Euro, located on Princes Wharf in the city centre, is keeping the name but has undergone a complete rebrand and has re-opened with a more immersive, modern and relaxed offering – a noticeable shift from the fine dining concept it was long renowned for.
Moving away from the restaurant’s previous traditional dining style, the bold new dishes created by executive chef Gareth Stewart are shareable and range from small to large, bringing together a broad range of influences from his experience as a chef.
Menu items include Taupo lamb rack with saag, spicy pork Bo Samm, Fiordland red deer tartare, oysters on ice with finger lime and hot sauce, grilled mushrooms with stinging nettle and bang-bang squid.
His concept is to create an environment of choice, where two people can order six or seven dishes to share and have three of those on the table at once.
Similarly, Euro’s interior has been completely redesigned with contemporary furniture, impactful lighting and engaging touchpoints.
The restaurant also brings art to the fore via partnerships with local artists that will rotate with each season, providing a changing landscape for diners and a unique showcase for artists’ work.
The first campaign features photography from multidisciplinary artist Meighan Ellis, whose imagery also inspired the yellow colour palate that will be utilised throughout the restaurant in summer.