Heart of the City is the business association for Auckland’s city centre. We promote businesses and the heart of the city as a destination. We exist to champion a successful city centre for business and create an aspirational and vibrant destination to live, work, study and visit for all.

We are passionate about profiling what makes our city centre special and unique, from the different neighbourhoods and precincts with their distinct personalities and vibe, to the intersection of modern and heritage architecture, the green and shared spaces and our stunning waterfront.

We love keeping you up to date on the ever changing, dynamic range of experiences to be had in our city centre, from the incredible events, arts and culture - to the diverse range of the fashion and retail, dining and nightlife, entertainment and activities.

Stick with us, we’ll keep you across everything going on in the heart of our city, and make sure you’re never out of the loop.

Promoting events, hospitality, retail, arts and more

We spread the word about what’s on and what’s new in the city centre through this website, the weekly Central City Guide e-mail, Facebook, Instagram and TikTok.

Events highlighting the best of the city

We support a number of events happening in the city centre, through promotion or event sponsorship. We do this to build the city centre’s reputation as the best place in Auckland to come for events and to experience art and culture, and to ensure there is always a diverse array of experiences on offer.