Auckland's city centre is home to many diverse retailers. In the realm of streetwear the challenge is to find what looks suit you best - discovering what that is exactly, is part of the fun. So head into some of these interesting streetwear stores as you embark on a journey to figure what your style is and where it could go next.

Superdry | 101 Queen St


Superdry launches its first New Zealand store.

The newly open Superdry store has made its mark on Queen Street. The global brand, originally from the U.K has installed a lively orange-filled retail space which is their only in New Zealand. The brand combines vintage Americana styling with Japanese inspired graphics. Known for their edgy jackets and bags, Superdry offer high quality clothing with an international appeal.

Pat Menzies | 174 Queen St 

Shoes displayed on wall

Operating since the 70’s, Pat Menzies is a footwear institution which sells lifestyle shoes of all shapes and sizes. Located within Canterbury Arcade, Pat Menzies is the original stockists for the ever popular Dr Martens and still stocks the range today. This store has a community feel with a loyal customer base that have been visiting the shop for decades.

Strangely Normal |19 O’Connell Street

Clothes on display

Strangely Normal specialise in 50s and 60s style menswear and bespoke tailoring. Existing since the late 70’s, the company has transformed from a second hand store into a standalone label which produces custom garments. This charming store is vibrant and full of diverse clothing and accessories. 

Parlour | 13 High Street 


This streetwear store combines American vintage with local apparel. From offering their own label in which parlour has explored a range of casual clothing pieces and accessories they also offer the coveted ChinaTown Market label. Parlour have an amazing selection of clothing and accessories to choose from and it’s only going to get better.

Trainers | 5 High Street 

Shoes displayed on wall

Trainers has its roots in skateboarding though this doesn’t mean they’re just a skate shop. The store offers a huge range of unisex clothing and sneakers which lean towards the comfort side of streetwear. Here you’ll find cosy hoodies, casual cargo pants, and relaxed, oversized tops.

Last updated: 14 March 2023