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Superdry outerwear displayed in showroom


Contemporary fashion with Japanese flair

Superdry is an exciting contemporary fashion brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. From hoodies to t-shirts to snow gear and accessories, each garment is characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits.

New Zealand's flagship store has now officially opened on 101 Queen Street. 

Photography by Andre Kong. 

Sign outside superdry store

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Last updated: 12 March 2020

In the neighbourhood