Experience the magic of Christmas at the Farmers Santa Parade in Auckland!

Every year, the Farmers Santa Parade marks the beginning of the festive season in Aotearoa, sprinkling magic, song, and dance down Auckland's Queen Street. This year, the parade will return for its 91st year with an unmissable line-up of family favourites, including children's television phenomenon Bluey.

Spectators can expect to see the parade hero, Santa, alongside a suite of new characters and floats, including one constructed entirely of LEGO®.

Kiwi fans of Bluey will see their favourite blue pup in person as she makes a trip to Auckland to star on her very own float in the event. Bluey and Bingo will also make a special appearance at Santa's Party at the close of the parade.

After representing Aotearoa at the 2024 Olympics, gold medallist Hamish Kerr will be opening the parade as this year's official grand marshal and leading the iconic procession of festive floats including one inspired by K-pop, in the shape of a giant pink guitar and a nostalgic Kiwiana caravan float that encapsulates summer in Aotearoa.

Local community groups, such as Central Auckland Flip N Fly Circus School and South Auckland Cook Island Community Dance School, will perform throughout the parade, bringing their impressive skills to the street.

Attendees are encouraged to arrive early to secure the perfect viewing spot for this cherished holiday tradition.

Parade details:
Parade Date: Sunday 24 November | Postponement Date: Sunday 1 December
Pre-Parade Entertainment: 12–1pm | Parade: 1-2.30pm | Santa's Party 2.30-5pm

Proudly supported by Auckland Council and the city centre targeted rate

Get $2 parking per hour to a maximum of $15 on evenings and weekends at the Downtown car park. Find out more

Kids ride free on public transport on weekends and public holidays. Find out more.

Last updated: 18 October 2024