A go-to dining and hospitality destination in the heart of Commercial Bay.
Experience the magic of Christmas at the Farmers' Santa Parade in Auckland!
Experience the magic of Christmas like never before at the Farmers Santa Parade.
Every year, the Farmers' Santa Parade marks the beginning of the festive season in Aotearoa, sprinkling magic, song, and dance down Auckland's Queen Street.
This year’s Parade will feature grand floats, lively marching bands, treasured characters, and dazzling costumes. Plus, everyone’s favourite bear! Paddington, a brand-new Grinch float, bringing the mischievous spirit of Christmas to life, and the jolly man himself – Santa Claus!
Local community groups, such as Central Auckland Flip N Fly Circus School and South Auckland Cook Island Community Dance School, will perform throughout the parade, bringing their impressive skills to the street.
Plus, stick around after the parade for Santa's Party with a special Paddington Bear Show in Aotea Square from 2.30pm where you'll find more incredible stage entertainment, amusement rides, delicious food, and activities for the whole family. So, mark your calendars, grab your Santa hats, and get ready to experience a spectacle like no other at the Farmers Santa Parade.
Pro tip: Arrive early to secure the perfect viewing spot for this cherished holiday tradition!
Proudly supported by Auckland Council and the city centre targeted rate.
Image via santaparade.co.nz
Image via santaparade.co.nz
Image via santaparade.co.nz
Image via santaparade.co.nz
Image via santaparade.co.nz
Image via santaparade.co.nz
Image via santaparade.co.nz
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Last updated:
24 November 2025