Comvita has opened their new experiential store on Quay Street - Comvita Wellness Lab.
The new store is an immersive, multi-channel experience that connects its customers to their rich brand story, educating you on the world of bees and honey!
“The immersive experience hosted by beekeeper and bee breeder Noelani Waters, takes customers on a journey through flavour, showcasing the influence the natural environment has on honey and how the senses interact to form a rich multisensory perception of flavour.”
“Centred around taste, the experiential store located in Auckland’s viaduct, incorporates a boutique 180-degree theatre which hosts premium tasting sessions designed in collaboration with Oxford University gastrophysicist Professor Charles Spence, known for his work with UK chef Heston Blumenthal.” For your 30 minute tasting experience book here.
“The physical lab was crafted using local materials and collaborating with local artisans to reflect Comvita’s New Zealand heritage, focus on wellbeing and expertise in unlocking natures secrets through science.
“The project is truly multichannel with the physical lab being enhanced through an augmented reality experience designed to educate customers on all things bees and transform the space into a forest using real world mapping technology.
“Customers can also visit the lab online via a 3D replica of the environment that has been built in a native New Zealand forest for customers to explore and browse.”
Comvita Quay Street offers only the purest natural health products straight from source to shelf.
In 1974 Comvita founders Claude Stratford and Alan Bougen imagined people living healthy lives. Bees were their inspiration, and honey their medicine.
All Comvita® UMF® Manuka Honey is traceable to its source - from the hive to the shelf. They work closely with their bees and beekeepers to produce UMF® Manuka Honey of the highest quality.
Comvita offers products to suit a range of health needs, from digestive health, eczema, energy, heart health, immune support, kids’ health, and oral health.
With sustainability at the core of their values, Comvita sources all their products in an environmentally friendly manner to ensure that New Zealand maintains the clean green image that we are so proud of.
Step into their magical interactive forest online here