Archived: Farmers Santa Parade

Experience the magic of Christmas at the Farmers' Santa Parade in Auckland!

Every year, the Farmers' Santa Parade marks the beginning of the festive season in Aotearoa, sprinkling magic, song, and dance down Auckland's Queen Street. This year, the parade will return for its 91st year with an unmissable line-up of family favourites, including children's television phenomenon Bluey. 

Santa will be there to spread cheer alongside a suite of much-loved characters and fantastical floats, including an eye-catching one constructed entirely of LEGO®. Fans of Bluey will see their favourite blue pup in person too, as she makes a trip to Auckland to star on her very own float in the event. 

After representing Aotearoa at the 2024 Olympics, gold medallist Hamish Kerr will be opening the parade as this year's official grand marshal and leading the iconic procession of festive floats including one inspired by K-pop, in the shape of a giant pink guitar and a nostalgic Kiwiana caravan float that encapsulates summer in Aotearoa.

Local community groups, such as Central Auckland Flip N Fly Circus School and South Auckland Cook Island Community Dance School, will perform throughout the parade, bringing their impressive skills to the street. 

Plus, stick around after the parade for Santa's Party from 2:30pm - 5pm where more entertainment begins, including more of Bluey and Bingo! 

Arrive early to secure the perfect viewing spot for this cherished holiday tradition. 

Proudly supported by Auckland Council and the city centre targeted rate.