Learn the story, feel the passion, and experience the All Blacks story close and personal.
The All Blacks Experience is a state-of-the-art guided encounter that showcases the All Blacks, Black Ferns, and our other national rugby teams in black through exceptional innovation and technology. This full sensory and interactive experience allows New Zealanders and international manuhiri (visitors) to celebrate New Zealand's rugby heritage, achievements, and culture. Understand and appreciate why the haka plays an integral role in physically and mentally preparing All Black teams for battle. You can then test your own rugby skills against All Blacks and Black Ferns in our hands-on, interactive zone.
The 45-minute experience immerses manuhiri in the history, culture and people who have made the All Blacks such an important part of New Zealand’s story.
The experience includes a hands-on interactive zone giving manuhiri the chance to try their kicking, catching, line out and accuracy skills against the All Blacks.
- Learn how the game became so closely tied to our national identity.
- Follow the journey a player makes from club rugby to the legendary All Blacks.
- Experience first-hand the excitement and emotion of game day.
- Discover the stories behind some of world rugby’s most famous player, moments and matches.
Through the use of innovation and technology, the experience will provide a full sensory, interactive, and immersive experience; the only rugby attraction of its kind in New Zealand and the only All Blacks attraction in the world. This will be an experience that you don’t want to miss!
The All Blacks Experience is also home to the largest All Blacks retail store in the country and the only official store where visitors can purchase personalised jerseys, this new attraction is a must for rugby fans.
- Adult: $50
- Child (5-15): $30
- Infant (0-4): Free
- Family (2 adults, 2 children): $130
- Family (2 adults, 3 children): $150