Learn the story, feel the passion and experience the All Blacks story close and personal. The All Blacks Experience is a state-of-the-art guided encounter that showcases the All Blacks, Black Ferns, and our other national rugby teams in black through exceptional innovation and technology. This full sensory and interactive experience allows New Zealanders and international manuhiri (visitors) to celebrate New Zealand's rugby heritage, achievements, and culture. Understand and appreciate why the haka plays an integral role in physically and mentally preparing All Black teams for battle. You can then test your own rugby skills against All Blacks and Black Ferns in our hands-on, interactive zone.
The 45-minute experience immerses manuhiri in the history, culture and people who have made the All Blacks such an important part of New Zealand’s story.
- Learn how the game became so closely tied to our national identity.
- Follow the journey a player makes from club rugby to the legendary All Blacks.
- Experience first-hand the excitement and emotion of game day.
- Discover the stories behind some of world rugby’s most famous player, moments and matches.
- Test your kicking, catching, line out and accuracy skills against the All Blacks.
Through the use of innovation and technology, the experience will provide a full sensory, interactive, and immersive experience; the only rugby attraction of its kind in New Zealand and the only All Blacks attraction in the world.
- Adult - $59
- Child (6-14 yrs) - $30
- Infant (0-5yrs) - FREE
- Senior (NZ Gold Card) - $44
- Student $44
- Family (1 Adult, 2 Children) - $95
- Family (2 Adults, 1 Child) - $110
- Family (2 Adults, 2 Children) - $125
The All Blacks Experience is also home to the largest All Blacks retail store in the country and the only official store where visitors can purchase personalised jerseys, this new attraction is a must for rugby fans.
The All Blacks Experience are the winners in the Digital-Interactives and Exhibition section of the Design Awards! The intelligent and inspirational vision behind All Blacks Experience has been recognised as the best of the best.
Ngāi Tahu Tourism and New Zealand Rugby’s SkyCity-based attraction along with its creative partners Satellite Media, WORKSHOP E and EQ Made have been named as winners in the Digital – Interactives and Exhibition section of the Best Design Awards. The highly respected awards have been running since the 1970s and are an annual showcase of excellence in graphic, spatial, product, digital and motion design. The judges applauded All Blacks Experience’s integrated story-telling as a smart way to engage all generations and bring the family together in a fun and memorable way.