In 2014, Tim Brown saw an opportunity to raise the profile of his homeland’s hero resource, merino wool. Known for its incredible natural properties, a curious Tim wondered why such a miraculous material had never been used in footwear. So he employed his “number eight wire” spirit to secure a research grant from the New Zealand government to develop a durable Merino Wool textile built for footwear. Only a few short years later, Tim teamed up with San Francisco renewables expert, Joey Zwillinger, and fellow Kiwi Jamie McLellan to introduce the Allbirds Wool Runner to the world. Since then, Allbirds has added a light and breezy Tree material, and open-sourced SweetFoam™, a revolutionary sugarcane-based shoe sole.
Allbirds continues to expand with the most recent inclusion its new Trino™ undies – natural materials where you need them most. Trino™ combines the benefits of two of the hero materials – superfine New Zealand Merino and the Tree material made from eucalyptus pulp.
Check out the full range from Allbirds at their New Zealand flagship store in the heart of the Britomart Pavilions shopping precinct, and read our chat with Tim Brown below.
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Last updated:
08 May 2024
