Archived: Fry Baby

Fry Baby has now closed.

Fries​ ​have​ ​been​ ​the​ ​support​ ​act​ ​for​ ​too​ ​long,​ ​with​ ​everyone​ ​from​ ​fast​ ​food​ ​chains​ ​to  fancy​ ​restaurants​ ​asking​ ​people​ ​if​ ​they​ ​“want​ ​fries​ ​with​ ​that?”​ ​

Well,​ ​no​ ​longer. Specialist​ ​Belgian​ ​fry​ ​shop​ ​‘Fry​ ​Baby’​ ​is​ ​set​ ​to​ ​change​ ​the​ ​way we​ ​view​ ​fries,​ ​taking​ ​them​ ​from​ ​a​ ​side​ ​or​ ​an​ ​upsell​ ​item,​ ​and​ ​elevating​ ​them​ ​to​ ​the  main​ ​course.​ ​

Fry​ ​Baby’s​ ​ethos​ ​is​ ​that​ ​fries​ ​are​ ​enough​ ​and​ ​deserve​ ​to​ ​be​ ​celebrated as​ ​the​ ​centrepiece​ ​of​ ​a​ ​meal. Modelled​ ​on​ ​the​ ​original​ ​and​ ​authentic​ ​Belgian​ ​fries​ ​that​ ​have​ ​been​ ​popular throughout​ ​Europe​ ​over​ ​the​ ​last​ ​100​ ​years,​ ​Fry​ ​Baby’s​ ​fries​ ​(or​ ​‘frites’​ ​as​ ​they​ ​are called​ ​in​ ​Belgium)​ ​are​ ​cut​ ​on​ ​site​ ​from​ ​fresh,​ ​Pukekohe,​ ​Agria​ ​spuds​ ​and​ ​fried​ ​twice in​ ​flavourless,​ ​refined​ ​coconut​ ​oil​ ​using​ ​the​ ​authentic​ ​Belgian​ ​method.

Fry​ ​Baby​ ​celebrates​ ​and​ ​romanticises​ ​its​ ​Belgian,​ ​thick​ ​cut​ ​fries​ ​with​ ​creamy​ ​potato flavour,​ ​accompanied​ ​with​ ​a​ ​variety​ ​of​ ​tantalising​ ​sauces,​ ​starting​ ​with​ ​10​ ​to​ ​choose  from,​ ​and​ ​with​ ​more​ ​to​ ​follow.​ ​Fry​ ​Baby​ ​fries​ ​are​ ​served​ ​in​ ​true​ ​Belgian​ ​cones.  

“The​ ​sauces,​ ​in​ ​all​ ​of​ ​their​ ​authenticity​ ​and​ ​variety,​ ​were​ ​the​ ​key​ ​for​ ​us​ ​in​ ​developing  the​ ​concept​ ​behind​ ​Fry​ ​Baby”,​ ​says​ ​co-founder,​ ​Roland​ ​​Sokcevic​ ​Jr.“Belgian​ ​fries​ ​just​ ​aren’t​ ​given​ ​enough​ ​credit​ ​as​ ​a​ ​delicacy​ ​and​ ​wonderful​ ​comfort  food,​ ​so​ ​we​ ​wanted​ ​to​ ​elevate​ ​them​ ​to​ ​a​ ​hero​ ​status​ ​and​ ​make​ ​them​ ​delicious  enough​ ​so​ ​they​ ​can​ ​be​ ​enjoyed​ ​as​ ​the​ ​focal​ ​point​ ​of​ ​a​ ​meal. The​ ​sauces​ ​really​ ​make​ ​the​ ​meal​ ​complete,​ ​with​ ​unique​ ​flavour​ ​combinations​ ​and often​ ​chunky,​ ​rustic​ ​ingredients,​ ​they​ ​make​ ​each​ ​serving​ ​flavoursome and​ ​original.”    

The​ ​sauces​ ​are​ ​developed​ ​by​ ​Roland​ ​Sokcevic​ ​Sr​ ​and​ ​handcrafted,​ ​especially​ ​for​ ​Fry Baby​ ​and​ ​using​ ​natural​ ​and​ ​fresh​ ​ingredients,​ ​by​ ​Peter​ ​Wheeler​ ​from​ ​Barrington’s Fine​ ​Foods. Next​ ​to​ ​the​ ​KiwiBank​ ​on​ ​Commerce​ ​Street, Fry​ ​Baby​ ​will​ ​become​ ​the​ ​go-to​ ​spot​ ​for​ ​hungry​ ​people​ ​desiring​ ​a​ ​quick​ ​‘fix’,​ ​from  daytime​ ​office​ ​workers​ ​to​ ​night​ ​owls​ ​out​ ​on​ ​the​ ​town.​ ​

Open​ ​7​ ​days​ ​from​ ​11am​ ​till  late,​ ​Fry​ ​Baby​ ​will​ ​deliver​ ​an​ ​uncompromising​ ​Belgian​ ​experience​ ​that​ ​will​ ​forever change​ ​the​ ​way​ ​you​ ​think​ ​about​ ​fries.