I Love Ugly is a premium men's streetwear brand based out of Auckland, New Zealand. Founded in 2008 by Valentin Ozich, ILU is now internationally recognised as a physical embodiment for the creative and aspirational man creating everyday product of sophisticated simplicity. With a unified mission to creatively inspire their customers to achieve their aspirations, I Love Ugly strives to push boundaries and revolutionise the menswear lifestyle marketplace of tomorrow.
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Last updated:
25 July 2025
