RUBY returns to the city centre, with a new pop-up store on 125 Queen Street opening 21 October!
New Zealand-based label RUBY is best known and loved for designs that effortlessly embody youthful elegance and adventurous charm.
From streetwear origins, RUBY has enchanted its customers to become one of New Zealand’s most exciting brands. With mainline and mid-season collections, the RUBY aesthetic cleverly draws on chic prints, fresh palettes and details to create instantly recognisable RUBY signature pieces that are playful.
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Last updated:
20 October 2026
