They create content from home for an audience of millions: Lucy Blakiston, Ruby Edwards and Liv Mercer are the people behind Shit You Should Care About, a digital media company that reframes news and views all day every day for more than 2.6 million Instagram followers – including some enormously famous names. The Shit You Should Care About formula effortlessly blends sharp wit and serious empathy, dissecting Harry Styles’ outfit choices with the same rigour as the war in Yemen. So how did this all start, and where do its founders see it going from here? Join the Shit You Should Care About trio as they chat to Britomart’s Jeremy Hansen about their unexpected success, how they make important issues relatable, and the ups and downs of social media success.

5.30pm (talk starts 6pm), Westpac on Takutai Square

Drinks and canapes will be served.

Presented by Britomart Group and Westpac.

Livestreaming on Facebook @britomartnz

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Last updated: 13 April 2021