TAG Heuer | Partridge Jewellers

Located on Queen Street in Auckland's CBD, amongst the luxury shopping precinct, the newly opened
TAG Heuer boutique is the first of its kind in New Zealand.

Building on a strong brand presence with 11 boutiques across Australia, TAG Heuer is thrilled to extend its retail footprint into Auckland.

Partridge Jewellers, a renowned name in New Zealand for fine jewellery and watches since 1864, shares a rich history and enduring legacy with TAG Heuer, founded in 1860. Both brands are deeply rooted in tradition and excellence. For 160 years, Partridge Jewellers has remained a family-owned and operated business, now in its sixth generation. With eight stores across New Zealand, including the new TAG Heuer Auckland boutique, all celebrated for their offering of exquisite fine jewellery and luxury timepieces. Partridge Jewellers continues to set the standard in the industry. The collaboration with TAG Heuer further strengthens this partnership and supports TAG Heuer's retail expansion strategy.

The new boutique embodies this partnership with a contemporary and sophisticated design that invites clients to immerse themselves in the TAG Heuer experience. This is defined by avant-garde innovation, precision, and a commitment to quality. Meticulously crafted by TAG Heuer's in-house architectural team in Switzerland, the boutique features a cutting-edge design that harmonises the brand's heritage with its contemporary, avant-garde spirit. The store's sleek and minimalist aesthetic, with its clean lines and open, welcoming atmosphere, perfectly captures the essence of TAG Heuer.

This ongoing partnership between TAG Heuer and Partridge Jewellers represents a strategic effort to broaden TAG Heuer's retail presence in the New Zealand market and offer high-quality products that resonate with local consumers.