Home to quality women´s New Zealand made clothing
Opening hours
Currently closed
Monday: 9:00 am-5:30 pm
Tuesday: 9:00 am-5:30 pm
Wednesday: 9:00 am-5:30 pm
Thursday: 9:00 am-5:30 pm
Friday: 9:00 am-5:30 pm
Saturday: 10:00 am-4:00 pm
Sunday: 11:00 am-3:00 pm

Established in 1987, Frontline Designer Clothes Store is Auckland city centre’s longest standing independent boutique. Located in the historic Queen’s Arcade, Frontline showcases the latest in contemporary and timeless fashion labels from predominantly New Zealand and Australian Designers for women of all ages.

Frontline is the exclusive city centre stockist of a number of brands including Mela Purdie, Zaket and Plover, LD + Co, Lania, Madly Sweetly, Marco Polo, POL, Anne Mardell, Cable Melbourne, Design Nation, Briarwood and Optimum along with other designers including Loobie’s Story, Caroline Sills and Curate by Trelise Cooper.

With over 30 years’ experience in styling and curating the Frontline team are dedicated to delivering friendly informed advice and timeless pieces that will remain much loved favourites for years to come.


Get $2 parking per hour to a maximum of $15 on evenings and weekends at the Downtown car park. Find out more

Kids ride free on public transport on weekends and public holidays. Find out more.

Last updated: 04 August 2022

In the neighbourhood