Established in 1987, Frontline Designer Clothes Store is Auckland city centre’s longest standing independent boutique. Located on High Street, Frontline showcases the latest in contemporary and timeless fashion labels from predominantly New Zealand and Australian Designers for women of all ages.
Frontline is the exclusive city centre stockist of a number of brands including Mela Purdie, Zaket and Plover, LD + Co, Lania, Madly Sweetly, Marco Polo, POL, Cable Melbourne, Design Nation, Loobies Story and Briarwood along with other designers including Caroline Sills and Curate by Trelise Cooper.
With over 35 years’ experience in styling and curating the Frontline team are dedicated to delivering friendly informed advice and timeless pieces that will remain much loved favourites for years to come.
Park for $2.50 per hour, to a maximum of $10.50 on evenings and weekends at the Victoria St car park. Find out more.
Last updated:
02 July 2025
